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Health and Fitness Club

Click for larger imageThe design drew from the client’s desire to continue his “beach”-themed corporate identity and his desire to create an Click for larger imageatmosphere of energy in an industrial warehouse. Pierce conceptualized waves with all their power, majesty and perpetual motion as major masses crashing into the space. The first floor is enveloped by them and within their bellies are housed the various programs of the health club.

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A special paint process was used on the two massive, curved, walls of the locker rooms to give the mesmerizing effect of being under water. A custom-designed, sandblasted, stylized pattern of a wave breaks on the art glass wall transparently separating the aerobics room from the reception/lounge area.

Movement through the space occurs as the curved entrance’s stone transforms into the practical rubber flooring of the main weight room. Color is used to alternately sooth the senses and elicit energy, and to draw you into the space.

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